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No need to hand out fliers or ads, just give your customers
your website address.
For about the same cost of a small one time newspaper ad you
can have a 4 or 5 page website, open 24 hours a day with,
the potential to reach thousands of customers.
For a business servicing a relatively small area, the
advantages are the same. More people in a given area have
access to the net, than read any particular newspaper or
magazine.
In many cases a website will actually save advertising cost.
If you can tell people where to find a comprehensive
catalogue of your products and prices, there is no need to
list them all in a printed or radio add.
By tracking when people visit your site you can immediately
judge what advertising is working for you and what is not.
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